Category: Branding

How the World Sees You: Podcast with Sally Hogshead

Sally Hogshead

David Burkus interviews Sally Hogshead on Radio Free LEADER. Listen to the podcast on davidburkus.com Sally Hogshead is an American author, professional speaker, chief executive officer of Fascinate, Inc. and a former advertising executive. She is the author of Fascinate and

Tagged with: , , , ,

Fast Casual Summit: Why being different is better for your brand

Sally Hogshead

This article by Shelly Whitehead was first published on Fast Casual on Oct. 11, 2016. Be different. It’s not something you hear a lot. In fact, most of us are taught from a very young age that it’s better to tone

Tagged with: , , ,

10 Creative Ways to Apply Personal Branding

Sally Hogshead

You only have 9-seconds to make a meaningful first impression in-person or on the phone. How much time do you have in the virtual world to make your introduction? Your Personal Brand is your key to standing out in 9

Tagged with: , , ,

Strategy vs Brand: Which is Most Powerful in Business?

Rowdy McLean

When it comes to strategy vs brand in business, it is critical that two things are in complete alignment: 1. What you want your brand to represent. 2. What your customers perceive your brand to represent. Get it wrong and

Tagged with: , , , , ,

How to Make Your Brand Fascinating – Sally Hogshead

Sally Hogshead

The Marketing Nerds Podcast, How to Make Your Brand Fascinating with NYT Best-Selling Author Sally Hogshead was first published on SearchEngine Journal. Joining them just after the release of her revised book, FASCINATE: How to Make Your Brand Impossible to Resist (affiliate link), Sally Hogshead

Tagged with: , , , , , ,

Marketing for #EventProfs – Your Logo is Not Your Brand

Kelly McDonald

You are your brand.  But how do you brand yourself as a meetings professional?   Identify what you do better than anyone else.  It should be a singular thing, although you can support it with multiple examples. Examples of possible branding

Tagged with: , , , , ,

Your Little Zone of Genius

Sally Hogshead

Your DNA is 99.9% the same as everyone else’s. The teeny, tiny .1% that’s different is your distinct value. It describes the best of how the world sees you, and how you are most likely to rise above and stand

Tagged with: , , , , , , ,

The Advantage of Fascination: Interview with Sally Hogshead

Sally Hogshead

This interview with Sally Hogshead was first published on storyboardmagazine.com. World-class branding expert and best-selling author Sally Hogshead believes the greatest value you can add is to become more of yourself.  She identified seven forms of communication, detailed in her book,

Tagged with: , , , ,

Understanding How the World Sees You and Your Fascination Advantage

Sally Hogshead

This interview with Sally Hogshead by Simon Mainwaring was originally published on Business 2 Community. Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A

Tagged with: , , , , ,

The Kiss of Death in Social Media

Sally Hogshead

Okay, friends, let’s talk. Are you… boring? Like, ugh, really boring. Instant narcolepsy. I don’t mean you, personally. I mean your social media. Here’s the BAD news: In a world with a 9-second attention span, you have to either stand

Tagged with: , , , , ,

5 Ways Your Personal Brand Can Go Horribly Wrong

Sally Hogshead

A personal brand can boost your reputation. It can help you spread a message, build relationships, and grow your business. BUT… not always. Your personal brand can actually work against you. In fact, it can damage people’s perception of you.

Tagged with: , , ,

How to stand out by just being YOU

Sally Hogshead

This post originally appeared on HowToFascinate.com. An Introvert’s Guide to Feeling More Fascinating A quick introduction from Sally Hogshead: A little over a year ago, a young woman walked into our office for a job interview.  She wasn’t outgoing and bubbly. In fact,

Tagged with: , , , ,

Know How the World Sees You to Communicate Effectively

Sally Hogshead

This interview with Sally Hogshead originally appeared on The Huffington Post, by Scott Goodson. We are all hungry to know what others think of us. These days we are even more in need of feedback, though typically it’s a virtual

Tagged with: , , ,

Secret to Career Success Is Knowing Your Fascination Advantage

Sally Hogshead

This article was originally published on entrepreneur.com by Laura Entis. “You don’t want to change who you are,” Sally Hogshead tells a rapt audience at the C-Suite Network conference in Dallas last week.  “You just want to become more of who you

Tagged with: , , ,