Category: Kelly McDonald

Catering to Changing Demographics

Kelly McDonald

Four tips for working in an increasingly diverse environment Our changing demographics provide some startling findings that have significant implications for business. One in three people living in the United States is not white. One in six people is Hispanic,

Posted in Diversity, Generational Differences, Kelly McDonald, Marketing, Selling to Women, Uncategorized Tagged with: , , , ,

Marketing for #EventProfs – Your Logo is Not Your Brand

Kelly McDonald

You are your brand.  But how do you brand yourself as a meetings professional?   Identify what you do better than anyone else.  It should be a singular thing, although you can support it with multiple examples. Examples of possible branding

Posted in Branding, Kelly McDonald, Marketing, Uncategorized Tagged with: , , , , ,

Crafting the Customer Experience for People Not Like You

Kelly McDonald

It doesn’t matter where you live or work:  Wherever your home is, your community today does not look anything like it looked ten years ago.  And ten years from now, it won’t look anything like it looks today. The Census

Posted in Connecting, Consumer Trends, Customer Loyalty, Customer Service, Diversity, Kelly McDonald, Uncategorized Tagged with: , , , ,

Marketing to the Modern Woman

Kelly McDonald

It’s been called the SHE-conomy – the more than $5 trillion – yes, TRILLION – that U.S. women spend on consumer goods and services each year.  To give you some context for just how big of an economic engine women

Posted in Connecting, Consumer Trends, Kelly McDonald, Marketing, Selling to Women, Uncategorized Tagged with: , ,

Brew Ha Ha!

Kelly McDonald

Is that a hint of coffee on the back of the tongue or is it chocolate? One might think this descriptive statement was made after tasting a fine red wine, but no, it is being made about beer. Good old

Posted in Consumer Trends, Kelly McDonald, Uncategorized Tagged with: , , ,