Category: Selling to Women

Catering to Changing Demographics

Kelly McDonald

Four tips for working in an increasingly diverse environment Our changing demographics provide some startling findings that have significant implications for business. One in three people living in the United States is not white. One in six people is Hispanic,

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Marketing to the Modern Woman

Kelly McDonald

It’s been called the SHE-conomy – the more than $5 trillion – yes, TRILLION – that U.S. women spend on consumer goods and services each year.  To give you some context for just how big of an economic engine women

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