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Lisa Ford's
Topics
Customer Loyalty
Why
Customer Service is NOT
Enough
This is a presentation on
why customer service alone
will not lead to long term
survival. Everyone has read
the books, many businesses
have pledged fidelity to its
customers but few have
implemented actions that
match their attitude. And
most efforts are faint
hearted, gimmicky or off the
mark. Today’s organization
must focus on customer
satisfaction and retention
with renewed energy. This
speech is a combination of
content, examples and
motivation. The challenge is
to get customers to love
your products, services and
people. Lisa relates
statistics, strategies and
stories so the audience
leaves with skills and the
desire to win and keep
customers.
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Customer Service
Exceptional Customer Service
Your employees and their
customer service skills may
be the only thing that
differentiates you from the
competition. This seminar is
for front-line employees who
do the daily demanding job
of serving more
sophisticated and educated
customers. The skills of
employees must constantly be
updated to meet customer’s
expectations. Lisa delivers
hands-on techniques that
employees can use
immediately. The content is
combined with examples and
humor so employees have a
chance to laugh and learn.
Audiences will learn - how to calm down an
angry customer, listen to
uncover customer’s needs,
recover from a problem the
organization created and win
the customer back, handle
conflicting needs of
customers and keep
enthusiasm and an attitude
of "customers first" all
day. This seminar is based
on Lisa’s best-selling
video series, "How to
Give Exceptional Customer
Service".
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Leadership
Create
A Service Focused Team
Face
it--front-line customer
service is a tough job. One
of the biggest challenges is
keeping your team inspired
and motivated every day.
Learn what works when it
comes to inspiring
exceptional service and
creating loyal customers.
This session will cover the
environment you must create
to encourage a strong,
involved team, your role in
modeling the right behavior
and the strategies to
maintain the right service
attitude. Other hands-on
information includes how to
train a staff that's
emotionally equipped to
handle front-line intensity,
what to discuss at team
meetings to keep the
momentum, and managing
today's generation of team
members.
How to Lead a Team
The competition
may be able to copy your
products or services, but
they cannot copy your team.
This session will give you
the strategies that will set
your team apart from the
rest. The ideas covered are:
how leaders guide success;
what the best organizations
do; create trust to gain
respect; develop operating
agreements to ensure
accountability; and get the
team to make their own
decisions. Lisa will also
cover the characteristics of
a successful team member and
how to reward and recognize
each team member to keep the
motivation high and the team
on track.
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Customer Experience
Customers as Partners: Build
Loyalty and Repeat Business
Customer
retention must be a key
strategy for your business.
Keeping customers means
increased profits. This
session is about creating
partnerships to get
customers to love you and to
continue to choose you.
People will learn why
retention is smart business
by determining the cost of
losing a customer and how to
find out why customers leave
or love you. Lisa will share
strategies on how to build
partnerships, create
complaint handling systems
so you can capture customer
complaints, build recover
skills, and how to use
guarantees to add value.
Other ideas include how to
empower employees and align
the entire organization to
focus on retention. This
session is packed with tools
and examples of what
companies are doing to keep
their customers.
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Inspiration
Everyday Excellence
The best way to survive in
today’s fast moving and
changing workplace is to be
better and smarter every
day. You must examine what
value you add to the
organization and your team.
This session covers how
individuals must make a
difference and increase
their results daily. People
will learn to understand and
love change, take risks and
action to make things
happen. Lisa shares
questions to identify what
value you add and create an
action plan to increase your
value. You will also hear
how to create your own luck
and success and maintain an
attitude of energy and
enthusiasm. Today’s world is
one where everyone must
accept that we are all
"self-employed". Lisa will
give people a chance to
laugh and learn while
accepting the new reality.
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Change
Change
Works
Everyone is aware of the
pressures of this fast
changing world. Some people
are able to adapt a little
faster and easier to this
new environment. Learning
the right strategies and
attitudes can help the
individual and organization
embrace change successfully.
This speech will help people
understand their fears
around change, why
resistance exists and how to
overcome it. The strategies
covered are common sense
ones that encourage people
to take responsibility to
make change work. This
presentation will also
discuss how to get staff to
make needed changes. The
goal is for the audience to
understand that flexibility
and adaptability are key
success strategies for the
future of their career and
the organization.
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