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Rick Barrera
Branding and Selling Expert!
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Author of bestselling
book, Overpromise and
Overdeliver: How to
Design & Deliver
Extraordinary Customer
Experiences & The
Dollars and Sense of
Service Delivery
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Co-author of
Non-Manipulative Selling
& Collaborative Selling
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Marketing & Branding
Consultant to Fortune
500 companies
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Client List includes
Abbott Labs, AutoZone,
Caterpillar, IBM, Intel,
Merrill Lynch, Verizon
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