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Rick Barrera's
Topics
Branding & Competition
Overpromise and Overdeliver
How to Design a
Branded Competitive
Advantage and Deliver
Extraordinary Customer
Experiences
Based on Rick’s Wall Street
Journal bestselling book,
this program is essential
for any company that wants
to radically differentiate
their products, services and
company from competitors
while dramatically
increasing revenues and
margins. In Overpromise and
Overdeliver you’ll learn how
to differentiate your brand
by designing and delivering
extraordinary customer
experiences that instantly
differentiate your company.
Senior executives will find
the research and case
studies compelling, while
line managers will learn the
keys to better execution.
The front line will learn
what specific actions they
must take on a daily basis
to create the unique
experiences that drive buzz
and build breakaway brands.
This program is available as
a keynote presentation, as
well as interactive half and
full day sessions.
Click here to watch Rick's interactive workshop video.
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Customer Service
Rethinking
the Customer Experience
How well does your
front line understand the
needs, wants, goals and
priorities of your
customers? How well designed
is your service organization
to deliver on them? Do they
understand what true world
class service means as your
customers compare them to
the experiences they have
with Lexus, Disney, Federal
Express, Starbucks,
Nordstrom, Lands’ End,
Washington Mutual and other
service leaders? In this
humorous and entertaining
program, your team will
learn “The Three Laws of
Exceptional Service
Delivery,” how to use the
power of positive language,
how to determine the true
cost of losing a customer,
as well as the 7 steps for
handling an irate customer.
If you want to build a world
class service team, this is
the program for you.
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Collaborative Selling
The Ultimate Customer Interview
Most sales are lost
in the FIRST CUSTOMER
INTERVIEW because of a lack
of proper research and poor
interviewing skills on the
part of the salesperson. In
this highly interactive
session, Rick Barrera,
co-author of two
best-selling sales books,
will teach your team how to
be instantly relevant to
your customers. He’ll show
them how to ask the five
critical questions that will
immediately identify your
customer’s greatest pain.
Once their pain is revealed,
Rick will show your team how
to collaborate with your
customer to find a solution
and move toward rapid
implementation. If you want
your team to sell more in
less time, this is the
perfect program for your
next sales meeting.
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Future Trends
Fast Forward: The Ten
Critical Trends Driving
Sales, Marketing and
Customer Service
This intense
presentation underscores the
need for companies to
redesign their thinking,
their processes and their
people to deliver
innovation, speed and
greater customer value. Your
team will learn company
specific, practical steps to
capitalize on each trend
including: A Real Time
World, Globalization,
Changing Places, Learning
Organizations, Strategic
Partnerships, Reinventing,
Using Speed as a Competitive
Weapon, Customized Solutions
& Experiences, Leveraging
Information, and Putting the
Customer First. Participants
in this program will go
beyond embracing change, to
become change leaders.
Rick’s trademark Deep
Customization process really
shines through here.
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