Category: Kelly McDonald

5 Principles For Working With Someone You Don’t Like

Kelly McDonald

This article by Martin Zwilling was originally published on Huffington Post. One thing is certain in any business – not everyone you have to deal with will be like you, or will like you (and vice versa). These people may

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Catering to Changing Demographics

Kelly McDonald

Four tips for working in an increasingly diverse environment Our changing demographics provide some startling findings that have significant implications for business. One in three people living in the United States is not white. One in six people is Hispanic,

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Marketing for #EventProfs – Your Logo is Not Your Brand

Kelly McDonald

You are your brand.  But how do you brand yourself as a meetings professional?   Identify what you do better than anyone else.  It should be a singular thing, although you can support it with multiple examples. Examples of possible branding

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Crafting the Customer Experience for People Not Like You

Kelly McDonald

It doesn’t matter where you live or work:  Wherever your home is, your community today does not look anything like it looked ten years ago.  And ten years from now, it won’t look anything like it looks today. The Census

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Marketing to the Modern Woman

Kelly McDonald

It’s been called the SHE-conomy – the more than $5 trillion – yes, TRILLION – that U.S. women spend on consumer goods and services each year.  To give you some context for just how big of an economic engine women

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Brew Ha Ha!

Kelly McDonald

Is that a hint of coffee on the back of the tongue or is it chocolate? One might think this descriptive statement was made after tasting a fine red wine, but no, it is being made about beer. Good old

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