Sally Hogshead

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  • Chief Fascination Officer of Fascinate, Inc.
  • Author of the revised and updated FASCINATE: How to Make Your Brand Impossible to Resist, a New York Times bestseller.
  • Author of The New York Times best-seller, How the World Sees You and internationally-acclaimed, FASCINATE: Your 7 Triggers to Persuasion and Captivation
  • Creator of The Fascination Advantage test
  • Was named “the most successful junior copywriter of all time.”
  • Founded the West Coast office of the illustrious ad agency CP+B
  • Frequently appears in national media including NBC’s Today Show and The New York Times.

Why are you captivated by some people, but not others? How do certain leaders convince you to change your opinion? Advertising icon Sally Hogshead has the answers. In her acclaimed book, FASCINATE, Hogshead brings a strategic marketing approach to the art of influence. Often compared to the work of Malcolm Gladwell and Seth Godin, Hogshead’s research weaves together neurology, economics, history, biology, and pop culture.

Sally’s energetic style and research-based content instantly command an audience’s attention. She’s best suited for main stage keynotes, and other events that demand a speaker with authority, power, and passion. A few of her most popular topics include:

Professional Development, Sales, and Leadership
HOW TO FASCINATE: From First Impressions to Lasting Value 

We live in a distracted world. The average attention span is just 9 seconds. Yet if we only have 9 seconds to communicate value, how do we break through? To stop the distraction, and engage a listener, we must create moments of intense focus.

Yet when we do break through-when we use our personality advantages to connect and communicate-the results are extraordinary.

Sally Hogshead teaches audiences how to communicate and add value in the first 9 seconds. Participants learn how to fascinate, to become more memorable and valued.

When companies learn how to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave.

Sally explores the science of personal branding, based her original research of 100,000 people. Audiences will learn how to:

» Identify their personality’s top advantage
» Make stronger first impressions
» More quickly earn respect and trust
» Increase value among co-workers

This is a powerful, funny, high-energy presentation, filled with interaction. Each participant discovers his own unique advantage to be heard and remembered.

Marketing and Business Trends
CAPTIVATE YOUR CUSTOMER: How Fascinating Companies Win the Moment

When you fascinate your customers, they’re more likely to remember you, buy from you, and rave about you. Yet in today’s distracted and competitive environment, most messages are either forgotten or ignored.

In a competitive market, the most fascinating option always wins. How will your participants compete, and win?

Sally’s research uncovers new trends in how the brain establishes patterns of loyalty and respect. For example, she discovered that by applying certain hardwired triggers, a fascinating brand can charge up to four times more than its competitors.

Taking audiences on a high-velocity journey through neurology, economic, and pop culture, Sally handpicks case studies and shares custom audience analysis. Participants will be buzzing long after the keynote ends, inspired by new ideas to transform their business.

Optional interactive exercise (for keynote 60 minutes or more):
THE 9-SECOND PERSONAL BRAND ANTHEM EXERCISE: How to Introduce Yourself with Value

Sally Hogshead estimates that roughly 90% of introductions fail to engage a conversation, let alone a relationship. In fact most of the time, when we introduce ourselves to a prospective client or contact, we’re actually damaging our personal brand.

Why? Because too few people realize how to immediately communicate their value.

In this innovative and interactive session, Sally will teach each person in your audience how to highlight his or her own personality advantage. A recent pilot study for Unilever demonstrated that after the study, participants were 34% more confident in their introduction.

By the end of this session, every participant in the room will have created their own 9-seond “elevator pitch” to earn respect and interest. Participants learn how to identify their unique advantages, and articulate this more clearly in all areas of their professional brand.

“Sally was tremendous. Her presentation was well received and I believe will help us make a difference in our efforts. Everyone, including those who came in with doubts, was very impressed. We hope that sales coaches and marketing program managers can continue to build on it and drive the message home with our team.”
Mortgage Guaranty Insurance Corporation

“The Fascination Advantage is remarkably accurate, and has immediate applicability in terms of providing an actionable roadmap for team interactions! There are so many personality assessments out there, and this is the first and only one to give a clear road map of how others see you, to instantly know your blind spots, and work more effectively with others. I used this as an icebreaker at a recent all-hands meeting, and the energy was immediately moving around the room as everyone interacted on a whole new level.”
Cisco, Inc.

"Sally is an energetic speaker and educator, with a powerful angle on what motivates people to take action. Her style is engaging, entertaining, and sure to make any audience fill a notebook with ideas when she's done.”
Human Business Works

“I had well over 100 people come up to me and thanked me for bringing in Sally as the opening keynote for Content Marketing World. She set the bar high indeed. She is a true inspiration to me, as well as my team.”
Content Marketing World

"Outstanding... Sally's insights into how to be fascinating and represent a fascinating product will pay dividends for many months and years to come. Our sales force walked out excited and with new ideas on how to do their jobs better."
Wall Street Journal

Check Sally’s Availability

We manage all of Sally Hogshead's events and know what it takes to make your next meeting a success. Contact us today for a planning consultation with Sally's coordinator.

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