Tag: marketing trends

Catering to Changing Demographics

Kelly McDonald

Four tips for working in an increasingly diverse environment Our changing demographics provide some startling findings that have significant implications for business. One in three people living in the United States is not white. One in six people is Hispanic,

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Marketing for #EventProfs – Your Logo is Not Your Brand

Kelly McDonald

You are your brand.  But how do you brand yourself as a meetings professional?   Identify what you do better than anyone else.  It should be a singular thing, although you can support it with multiple examples. Examples of possible branding

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