Category: Connecting

Crafting the Customer Experience for People Not Like You

Kelly McDonald

It doesn’t matter where you live or work:  Wherever your home is, your community today does not look anything like it looked ten years ago.  And ten years from now, it won’t look anything like it looks today. The Census

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Marketing to the Modern Woman

Kelly McDonald

It’s been called the SHE-conomy – the more than $5 trillion – yes, TRILLION – that U.S. women spend on consumer goods and services each year.  To give you some context for just how big of an economic engine women

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Using a Technology Halo to Increase your Customer WOW Factor

Scott Klososky

This article by Corey White of Future Point of View, Scott Klososky’s consulting firm, was first published on Technology Story. A quick keyword search on Google reports that in the month of October the term “digital marketing” was searched 135,000

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4 Ways to Make Yourself Immune to Secondhand Stress

Shawn Achor

Make Yourself Immune to Secondhand Stress by Shawn Achor and Michelle Gielan was first published on Harvard Business Review.  Over the past decade, we have learned how our brains are hardwired for emotional contagion. Emotions spread via a wireless network

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How to Speak Well…and Listen Better

Dr. Nido Qubein

10 ways to be better at both sides of the conversation There are two sides to every conversation, and both are essential to the art of communication. So, how are your conversation skills? Think about it: Are you a smooth

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The Selfish Reason You Should Be Extremely Generous

A few weeks ago, I was passing through Phoenix airport. I’d just picked up lunch and was looking for a place to eat it. I stumbled upon a huge seating area attached to a fast food restaurant. With the exception of

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