Category: Marketing

Catering to Changing Demographics

Kelly McDonald

Four tips for working in an increasingly diverse environment Our changing demographics provide some startling findings that have significant implications for business. One in three people living in the United States is not white. One in six people is Hispanic,

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21 Juicy Ideas for Creating Fascinating Content

Sally Hogshead

Creativity is a fickle mistress. Especially when creating content. Sometimes, the words flow as fast as the coffee. Other times, well, not so much. It’s easy to create boring content. (Many people do it quite effortlessly.) But if you don’t have a

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Marketing for #EventProfs – Your Logo is Not Your Brand

Kelly McDonald

You are your brand.  But how do you brand yourself as a meetings professional?   Identify what you do better than anyone else.  It should be a singular thing, although you can support it with multiple examples. Examples of possible branding

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Marketing to the Modern Woman

Kelly McDonald

It’s been called the SHE-conomy – the more than $5 trillion – yes, TRILLION – that U.S. women spend on consumer goods and services each year.  To give you some context for just how big of an economic engine women

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